Daimler and Chrysler on the Rocks?
While Chrysler has been the darling of the automotive industry lately, its parent company Daimler has not enjoyed similar success. Daimler has spent millions of dollars reviving the American brand, to the detriment of the vaunted Mercedes-Benz product line. Business Week has a cover story about the future of the partners, and if it can last. “With the pressure mounting, Zetsche will have his hands full fixing all the moving parts at Daimler — whether or not the marriage between Mercedes and Chrysler is forever.”