ODE to the Death of a Three Letter Acronym: SVT

But does it matter? Really, does it matter if the new Shelby Cobra GT500 wears an SVT badge or simply a blue oval, as it will still be as fast, still be as desirable, and still see Ford dealers selling as many as can be built. After all, isn’t SVT, other acronyms just like it, merely marketing exercises anyway? That will have to wait for another debate, and without doubt DaimlerChrysler and its SRT division would have something to say in its defense.
Marketing aside, Ford has come to the table, or more precisely the street and track, with one of the most exciting new performance cars in years. Hopefully, SVT or not, more performance models will follow suit.