Land Rover Going Green
Tuesday, September 25th, 2007
The race against the clock is on for Land Rover to adapt itself to a world where CO2 emissions count. Currently Land Rover’s range of heavy, powerful sport utility vehicles puts it in a potentially dangerous spot for the future where the European Union’s impending legislations threaten to wipe out the great off-roader altogether. As such, Land Rover and Jaguar have announced a £700m ($1.4 bn US/CAD) investment into making their vehicles leaner and greener.
The first move was unveiled last week at the Frankfurt auto show, an LR2 with a stop and start system to prevent idling. The system will first debut on the TD4 turbodiesel model with manual transmission, due to its ease of integration. Land Rover says that this change, applicable around the globe to all of its TD4-powered LR2s would save 10 million tons of CO2 per year, based on the annual production of 28,000 units traveling 24,000 km (15,000 mi) apiece. However, you can bet that as a part of the investment, Land Rover will be adding it to its other vehicles, especially those with bigger V8s that drink more fuel.