Volkswagen to Hit International Market With Chinese-Built Car
Friday, July 27th, 2007After much delay, the deal between Chrysler and China’s Chery, to build a brand new subcompact car, is finally underway. The upcoming Chinese-built Dodge is already undergoing scrutiny by the brand’s engineers to ensure that quality and safety are up to spec. Chrysler is even going so far as to first launch the vehicle in less critical markets that have less demanding standards, to judge how it performs before selling it in North America.
Another Chinese brand that’s supposedly heading our way is Brilliance Auto, assembly partner to BMW, which reportedly assisted in the styling and production techniques of their cars. The brand was recently put in the spotlight for the extremely poor crash test results (1-star) of its BS6 sedan in a simulation EuroNCAP crash test. Even after one of its two European distributors closed up shop and the brand pulled out of the NYSE, internally Brilliance and its prospective North America distributor maintains that all is still a go for a North American launch early next year.