Classic Panhard Name to be Revived by PSA for Luxury Brand?
Friday, June 22nd, 2007
Most large automakers consist of a regular brand, plus a luxury division. It’s a global phenomenon. GM’s got Chrysler, Ford has Lincoln, while overseas in Japan Honda has Acura, Toyota makes Lexus and Nissan builds Infiniti. Even luxury brands have ultra-luxury divisions, such as Mercedes-Benz’s Maybach and BMW’s Rolls-Royce. But PSA Group (Peugeot and Citroen) are one of the few groups that have not included a luxury brand within their auto group, although this could soon change according to Automotive News Europe and Autocar.