Lincoln Changes Name of Zephyr to MKZ and Ups Output to 250-HP
Friday, February 10th, 2006
There’s no time like the present to make sweeping changes, at least if you’re Lincoln. Ford’s domestic premium player is in rebuild mode, having had tremendous success over the last half dozen years with its full-size Navigator sport utility, and a regular take-up by airport shuttle and limousine operators for its ubiquitous Town Car, but these two large vehicles were about all buyers were interested in before the Zephyr arrived in late 2005.
“Customer demand for Lincoln’s midsize luxury sedan has exceeded our expectations,” says Al Giombetti, president, Ford, Lincoln Mercury Marketing and Sales. “Judging by reaction in the showroom, customers are clearly ready for an American entry-level luxury sedan.”