Archive for the ‘Pre-Owned’ Category

More Pre-Owned Car Shoppers Find Their New Vehicle Online than in Print

Friday, June 2nd, 2006

It’s common knowledge that more new car shoppers use the internet for researching their next car than print publications, thanks to more regularly updated information about features, pricing and incentive packages, plus the ability to compare the specifications, standard features and available options of prospective vehicles side-by-side with their competitors, as well as a wealth of independent reviews, both professionally written and offered by owners. It’s a closed case: the depth of material available and flexibility of managing data on the internet have made it so traditional print media have joined the online party, rather than fight.

(more…)